How we can help
A wellness community or regenerative health and wellness company is won or lost long before it opens. It comes down to three things: the story people believe, the numbers investors trust and the people who stay. We work on all three. Grant leads the commercial model and the operations, and Jana leads the story, the brand and the marketing. Our studio team helps us bring it to life.
Three ways in, in the order a project moves.
How we work
Stella Jackson
Grant and Jana can lead the strategy, the commercial model, the creative direction, and the investor pitch and, when you need it, the leadership of your project or company.
Shape, Build and Lead, below
Stella Jackson Creative
Our award-winning, full-service branding, design and marketing studio, with a whole creative team behind Grant and Jana. It builds what the strategy calls for, from brand identity and websites to content, photography, illustration and paid advertising, and it works on its own for established businesses.
Meet Stella Jackson CreativeFor developers, land stewards and wellness founders with a site, a concept or an early idea who need to know what it is, who it is for and whether the numbers can work.
A fixed-scope engagement of two to four weeks. We settle your positioning, your audience, your offer and take a first look at the commercial model, so every later decision has something solid to stand on.
Led byGrant and Jana together.
Start with ShapeYou leave with
For teams ready to turn a concept into something that investors, partners and your first residents or clients can see and trust.
We develop the concept narrative, the name and brand, the financial model and proforma, the investor pitch, and the website and sales materials. The model and the pitch come as a pair, so the story and the numbers tell the same truth.
Led byJana leads story, brand and marketing. Grant leads the model and operations.
How it worksTimeline varies by project, for example three to six months depending on stage.
Talk about BuildWhat we build with you
For founders and operators who need senior leadership without a full-time hire.
Grant as CEO or COO, Jana as CMO, or the two of us as an embedded leadership team. We direct the studio and paid advertising for you, so strategy, creative and spend all pull in the same direction.
Led byGrant (CEO or COO), Jana (CMO), or both.
How it worksRetainer or minimum term.
Talk about LeadWhat it covers
Who does what
Here is who you will work with.
The principals
the model and the operations
Business model, feasibility, financial modelling, operating systems, team structure and fractional CEO or COO. Building wellness companies and communities since 1985.
the story, the marketing and the education
Creative and marketing direction, naming, investor pitches, placemaking, wellness education and fractional CMO. Two decades in wellness, health and performance, and an international Indigo Design Award winner.
The studio team
Building wellness companies and communities.
In branding, design and marketing for wellness, health and performance.
Jana's book design for “The Affinity Principle” won the international Indigo Design Award.
Grant's track record
How we work
Tell us what you are building and where you are up to. Free.
A short, fixed-scope strategy intensive. It gives you clarity, and gives us both a chance to see if we are the right fit.
We develop the story, brand, model and pitch together, with Jana and Grant working side by side.
We stay on as senior leadership while the project finds its feet.
You do not have to take all three. Some clients come for Shape and carry on alone. Some come for Build. Some need Lead from day one.
Stella Jackson Creative
For established wellness and health businesses, Stella Jackson Creative, our full-service branding, design and marketing studio, also works on its own. The work is the same creative work we bring to Shape, Build and Lead, without the development and capital side.
Everything we produce is made by experienced creative professionals.
Meet Stella Jackson Creative See how we work togetherMade by hand, always
With Grant
Grant speaks on leadership, team culture and building regenerative wellness real estate communities and purposeful health and wellness companies, drawing on his best-selling mindful leadership book, “The Affinity Principle”. Keynotes and training for conferences, retreats and team events.
Enquire about speakingHeartfield and ROOTS
Heartfield, a regenerative wellness community in development in Byron Shire, is where we test our own thinking: the story, the numbers and the people, all at once.
The framework behind it is ROOTS, our proprietary Regenerative Wellness Community and Real Estate Model. It rests on four pillars, applied from site selection through to residents. We offer it to clients as the framework for their own projects, and we have placed collaboration at its centre, because a community built together holds together.
See the Heartfield projectGenerations living and learning side by side, with collaboration at the centre.
Wellbeing designed into everyday life, for people and for the land.
Restoring the land and how we live, in reciprocity with nature.
Shared learning that keeps the community growing together.
Dr. Bruce Lipton Author of Beyond Darwin. From an interview with Positive Life, September 2026.The garden from which we come is the height of co-operation.
Ready when you are
We work with developers, land stewards and regenerative health and wellness founders wherever the project is, from our base in the Byron Bay hinterland.
Start a conversation