Wellness Community Strategy & Brand
Heartfield Village is a 300 acre regenerative wellness community being co-created in the Byron Bay hinterland. Homes, food, health, learning and nature are planned as one living place, guided by sixteen Conscious Co-existence Covenants.
Co-creating community, nurturing nature.
The land
Heartfield Village is being co-created across 300 acres, in deep harmony with nature and with each other. We work with the contours, the water and the wildlife, and protect the essence of the place while we restore it.
For the last 20 years, active regeneration work has been carried out across all 300 acres of the Heartfield land. Thousands of native trees have been planted and invasive species have been removed, so the village begins with a landscape that is already healing.
The project has the appropriate permissions from the traditional custodians of this land.
The photographs on this page show the land as it is today: terraced earthworks, a lake and water gardens, edible pathways and a gathering pavilion. Everything that follows is planned around them, so that homes, food, health and learning grow out of the place rather than sit on top of it.
Photographs show the land today. Other images are concept imagery of what we are co-creating.
The plan
Each place has its own pace and purpose. Together they let people live, grow food, heal, learn and gather without leaving the land that holds them. Images in this section are concept imagery.
The everyday heart of the place.
A walkable centre of homes, small studios and shoptop living, with shops, a cafe and social club for events, and places for the mind and body. It is where neighbours meet, where local makers trade and where daily life is easy.
Where the food is grown.
An agrihood of enduringly abundant homes alongside an organic farm, a nursery and an incubator for new growers. Affordable housing opportunities sit here too, so that growing food and being part of the community are open to more people.
Quiet, private and close to the trees.
Homes set into the valley and designed to sit lightly on the land, with passive design, natural materials and biophilic detail. The place for people who want privacy, space and a deep connection to the landscape.
Where we gather, learn and play.
The open heart of the village. A Community Learning and Co-Creation Centre, also known as the Conscious Living Institute, sits beside an amphitheatre, a growers market and places to play, so ideas, food and celebration share the same ground.
A place to rest and renew.
Wellness retreat lodging tucked into the bush, for guests and for residents who want time apart. Quiet sitting sanctuaries, an edible forest and a labyrinth invite slow walking, and fire pits bring people together at the end of the day.
Inside the village
Wellcare, creativity and learning have real rooms in the plan. These are concept images of the kinds of spaces we are co-creating.
Resilience
Heartfield is being designed with the capacity to be off the grid, with the option of an on-grid connection for redundancy.
The goal is a resilient community, one that can look after its own energy, food and water, manage its waste with care and be ready when disaster comes.
The thinking behind it
The Global Wellness Institute describes wellness real estate as a fast-growing part of how people choose to live, and it warns against well-washing, where wellness is added to the marketing but not to the place.
Source: Global Wellness Institute, Build Well to Live Well: Wellness Lifestyle Real Estate and Communities.
Our role
Heartfield Village is our model, grounded in ROOTS. Stella Jackson leads the work that turns the vision into a place that can be planned, financed and delivered.
We are co-creating the project with Grant and a team of specialists, and we work alongside town planners, architects and builders, so that everyone who shapes the land and the homes shares one picture of the place from the start.
For landowners and developers
If you steward land, or develop it, and you want your legacy to be a place where people and nature both thrive, we would like to hear from you. Tell us about your land or your project, and we will explore what a regenerative wellness community could become there.
