Book design & publishing
People first, always.
Grant Ian Gamble wrote it. We designed it from the cover to the last page, then published it in paperback, on Kindle and on Audible. Its design won an international Indigo Design Award.
The book
Grant's book gives leaders twelve pillars and levers of mindful leadership, held together by the AFFINITY formula. Mindful leadership builds incredible team performance, team performance creates an awesome customer experience, and great financial results follow.
The design makes a book with a lot in it feel warm, clear and quick to read.
The introduction
A short film that introduces “The Affinity Principle” and the ideas behind it.
The design
The cover is quiet on purpose: a fleet of grey paper boats, and one gold boat out in front. It is the book's idea in a single picture. That gold runs through every page, with a deep navy, soft circles that hold quotes, and bold colour pages that open the chapters.
Inside, well known models from Bain, Francis Frei and Carol Dweck become clear information graphics, so a reader can take in an idea at a glance and then read on.
Recognition
“The Affinity Principle” is an Amazon best seller, and its design won an international Indigo Design Award.
The book opens with a full spread of endorsements from business leaders.
The editions
“The Affinity Principle” is available in paperback, on Kindle and on Audible, so leaders can take it in the way that suits them.
Fourteen episodes take the book's ideas into conversation, from the AFFINITY formula to team engagement, NPS and eNPS, mindful hiring and organisational health.
Grant Ian Gamble and Jana Gamble host the podcast, and we produce and edit every episode.
Speaking
We produced and edited Grant's speaker reel, we design every presentation he gives and we produce all of his videos.
Where it led
The book's formula became AFFINITY OS™, the platform we built to measure how Team Members and customers really feel.
See the AFFINITY OS™ project
Start a conversation
Tell us about the work you carry and the people it is for, and we will help shape the identity, the story and the experience around it.
