Brand & Customer Experience

Leonyx Environmental Wellness

A new category, clearly told.

Stella Jackson has led brand, messaging, creative direction, education and the customer journey for Leonyx, a complete, intelligent environmental wellness system powered by the Young Wellness Method.

Brand and messaging
Art direction
Education content
Video and podcast
App design
Customer journey
Sales systems
E-commerce

A woman training at a stationary bike in a Leonyx environmental wellness studio

The brief

One system, not one modality.

Leonyx brings simulated altitude, infrared heat and red light together with breath, movement and recovery. Most brands in this space are built around a single modality.

The work was to show Leonyx as something larger, and to explain it in language that is clear, credible and calm: premium without hype, and scientific without being clinical.

A man at a stationary bike during a Leonyx session

What we made

From positioning to practice.

Brand identity and messagingThe Leonyx identity and the messaging architecture behind it, kept consistent across every touchpoint.
PositioningCore positioning language for the master brand, and a clear point of difference from single-modality wellness, fitness and recovery brands.
A new categoryLanguage that places Leonyx in Environmental Wellness: a complete, intelligent system rather than a single treatment.
The Young Wellness MethodMessaging support for the method that powers the Leonyx system.
Art directionCreative and visual direction that keeps the imagery, studios and materials looking and feeling like one brand.
Education contentContent and curriculum materials for the Leonyx app and the practitioner ecosystem.
App designThe Leonyx app experience, designed to carry education, onboarding and activation.
Video productionVideo for launch, education and brand storytelling, from script to finished film.
Podcast productionPodcast production that gives the Leonyx story and method a voice.
Website, sales and launch contentWebsite copy, sales content, social content, launch content and video scripts.
Studios and portable systemsMarketing and sales language for the modular environmental wellness studios and the portable hypoxic wellness systems.
The science, made accessibleSimulated altitude, infrared heat, red light, breath regulation, movement and recovery, explained in plain language.
Operational systemsThe communications and operational ecosystem, set up and running across the tech stack.
Sales systemsSales systems created and run, from lead segmentation and follow-up to proposals and conversion.
Affiliate programAffiliate, influencer and referral pathways, created and put into action.
E-commerceE-commerce built and run in Shopify, connected to CRM and email nurture flows.
Partner, practitioner and investor communicationsMaterials that help each audience understand, evaluate and trust the company.

The client journey

From first curiosity to long-term use.

Leonyx is a high-touch, consultative offering, so the journey needed as much design as the brand. The communications ecosystem was mapped end to end, with three audience pathways: Health and Longevity, Performance, and Adventure.

Lead capture, nurture and follow-up were planned across Go High Level, Klaviyo and Shopify, with email and SMS logic for each stage.

01Awareness
02Lead capture
03Qualification
04Consultation
05Proposal
06Conversion
07Fulfilment
08Onboarding
09App activation
10Retention
11Expansion

The imagery

Human first, then technology.

Marketing imagery that keeps people at the centre of the system.

A man standing at a treadmill in a Leonyx studio

A hand being prepared for a finger-prick measurement

A pulse oximeter on a fingertip during a session

A person on a bike beside a window in a Leonyx studio

A close portrait of a person in a cap during a session

The systems

Studios and portable systems.

Modular environmental wellness studios, designed for homes, clinics, wellness centers, athletic performance facilities and adventure training environments, alongside portable hypoxic wellness systems.

Each needed its own place in the story, and plain language to carry it.

Three Leonyx environmental wellness studio renders

Alongside

With a senior advisor.

Grant Ian Gamble advises Leonyx on strategic positioning, commercialization, partner communications and leadership. He brings 45 years of wellness-sector experience and is Chief Operating Officer of Lev Global.