Marketing Director
Educate. Activate. Protect.
Jana served as Marketing Director for Amazon Aid Foundation during the 2019 Amazon rainforest fires. She directed the foundation's identity, public relations, campaign messaging and media strategy, and represented it on television and in the press.
The moment
In 2019 the Amazon rainforest was burning and the world was watching. Amazon Aid Foundation works to protect the rainforest and the people and wildlife who live in it, and the fires put its message in front of a very large audience.
Jana's role was to explain what was happening with clarity and compassion, and to make sure the foundation spoke with one clear voice: in its campaigns, in its materials and in the media.
In the media
During the fires Jana represented Amazon Aid Foundation on television and in the press, explaining what was happening in the rainforest and why it mattered.
Jana on i24 News during the 2019 Amazon fires
The identity
Jana directed how Amazon Aid Foundation looks and sounds, from the logo and messaging to the posters, publications and website.
The identity book brings the foundation's audience, messaging, purpose and tone of voice together in one place, so everyone who speaks for the foundation says the same thing.
The Amazon Aid Warrior
A shield, a tree and two macaws: an emblem created for the foundation's younger audience, so that protecting the rainforest could feel like something to be part of.
The strategy
Jana directed the strategic plan and the digital media strategy that guided the foundation's communications.
The website
The amazonaid.org website brings the story, the programs and the ways to take action together. Web design was in collaboration with Burwind.
Programs and tools
Jana helped develop the Jeweller's Toolkit, which helps jewellers source ethical gold, and ran Artists for the Amazon, a program that gives artists a platform to explore the natural world and environmental issues.
Alongside them sit guides for buyers and consumers, education initiatives and the promotion of the film River of Gold.
Why it matters to us
Communicating something urgent takes clarity and care. We bring both to every cause and company we work with.
Start a conversation
Tell us about the work you carry and the people it is for, and we will help shape the identity, the story and the experience around it.
